The Coronavirus pandemic has forced entrepreneurs to get creative with the way they run their companies, especially when it comes to marketing and advertising.
Believe it or not, there are some businesses that are not only surviving this terrible pandemic, they are thriving!
Do you need some help pivoting the way you promote your brand? Here are some of the best strategies to help you change up your marketing during a crisis.
Prioritize Paid Search
Right now, with conversions down across the board in response to COVID-19, paid ads are more affordable than they’ve been in a long time.
Paid search, or pay-per-click (PPC) ads, work on an auction system. With fewer businesses bidding, there’s less competition resulting in lower prices.
Because of this, now is the perfect time to give paid search a try.. This will help you increase your exposure without spending a fortune.
Give Your Customers Hope
The world feels like a dark place right now. Have you watched the news or been on social media lately? It’s a constant feed of negativity. That’s why it’s so important to send a message of hope when you’re communicating with your customers. Whether it’s in a social media post, a blog, or a video ad, cut through all of the negative noise with a message of positivity.
Let them know about the lengths you’re going to keep them safe and keep your doors open during this time. Tell them how excited you are to continue serving them and that you are eager to connect when they’re ready.
Build Your Online Presence
Because of social distance practices, most people are spending a lot more time at home, which means they’re also spending a lot more time on the internet.
Now is the perfect time to strengthen your online presence. Make an effort to be more active on social media, create more online content, and work on building up your email list so you can connect with customers right in their inboxes.
Improve Local SEO
Improving your local Search Engine Optimization (SEO) is the best way to be sure that people looking for services like the ones you offer find your business first.
Optimize your website with local keywords and phrases, and make sure that you are featured prominently in online directories. Improving your SEO ensures that you are at the top of the search list.
Crisis-Proof Your Marketing Strategy Today
It’s easy to feel panicked when you’re in the middle of a crisis. Especially when you are a business owner! Just remember that there are plenty of ways that you can adjust your marketing plan.
If you’re looking for more ideas to improve your digital marketing approach, contact us today. We offer a wide range of services that will help take your business to the next level.