Have you been slacking on the storytelling front? If so, it’s time to change your approach. 

From Instagram Stories to Twitter Fleets, telling stories on social media is one of the best ways to personalize your marketing strategy and get your audience STOKED about your brand.

Listed below are some tips that will help you leverage social media stories for your business.

Share User-Generated Content

If a customer makes an Instagram post tagging your business and talking about or posing with one of your products, that’s an example of user-generated content. 

Real people giving real praise about your real product is AWESOME for your brand. When you spot people creating user-generated content, share it on your stories and give the creator a shout-out. This is a great way to thank them for supporting your brand. It also encourages others to talk about your products or services on social media (after all, who doesn’t want some extra attention?).

Promote Events

Social media stories are very useful for promoting events. However, you also don’t want to overcrowd your feed with too many promotional posts. 

Solution? Story posts! Use stories to keep the event at the forefront of people’s minds without letting it take over your entire feed.

Show Your Face

Social media stories work best when you use them to connect with your audience and show off your personality. 

Brush up on your selfie skills and show your face on social media stories every once in a while. Let people know what you’re up to, talk to them about your products or services, or answer questions from potential customers.

This can feel a little awkward at first. However, it’s a powerful way to engage with your audience. When they feel like they know you, they’ll be more inclined to buy what you’re selling.

Take People Behind the Scenes

Social media is full of fake stories by fake people. Show your audience something real by taking them behind the scenes. 

Take your audience on a tour of your office so they can see what you do each day, or show them what other members of your team are up to. Peel back the curtain and let your audience see that you are all fun, hard working, and authentic people.

Learn About Your Audience

Finally, use your social media stories to learn more about your audience. For example, you can conduct polls to find out what kinds of products or services they’d be interested in seeing in the future.

The more you learn about your audience, the easier it is to give them what they want. From there, you can improve your strategy, attract new customers, and build your business!

Leverage Social Media Stories Today

Are you ready to give social media stories a try? Do you want to make them a more prominent part of your marketing strategy? 

If so, start using the strategies listed above. They’ll take the guesswork out of social media storytelling and help you see results sooner!